A data driven enterprise is a business that uses information for its own goals. It uses data either to improve operations or boost sales.
In order to become a data-driven enterprise, the first step is to determine the best way to use the company’s own data. This will ensure that the correct strategy is created for the company’s goals and that it has the internal resources needed to make effective data-driven decisions.
Next, an enterprise architecture is needed to support data use for a wide variety or applications and business processes. This includes providing a single source of data that is reliable, eliminating data silos, and making it simple for information consumers to consume, access and act on the information to drive value.
Creating a Data-Driven Culture
To create a data-driven organization, it is important to get employees on board with this new way of working. This requires that everyone be educated on the benefits and uses of data.
For example, a data-driven culture will encourage team members to ask how data can solve problems more quickly than traditional methods and will give non-analysts the tools they need to take responsibility for data analysis.
Leadership can play a key role in fostering data-driven cultures by ensuring everyone has access to the right data and that they are made available as quickly as possible, ideally immediately. This can reduce skepticism and build trust.
