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Apple Stock: Buy, Sell, or Hold? The Motley Fool

should i buy apple stock

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. But by creating beautifully designed hardware products that are differentiated by its own easy-to-use software, Apple has earned its pricing power. Apple has no issues with pricing power, and it’s probably one of the main reasons that Berkshire Hathaway owns such a large position. The company’s flagship product, the iPhone, has generally gone up in price over the years since it first launched in 2007.

should i buy apple stock

Cash Flow per share ($/share) calculates the amount of incoming cash vs. the amount of outgoing cash for a company. It’s then divided by the number of shares outstanding to determine how much cash is generated per share. By following one of the best stock market minds ever, investors could meaningfully upgrade their portfolios. Here are three reasons why investors should seriously consider buying Apple stock today, even with shares up 39% this year.

Apple (AAPL)

But if you had invested $500 in the S&P 500 index in 2018, you’d have $738. Despite those issues, Apple continued to pay dividends to stockholders. In November 2022, the last payment for the year, it paid dividends of $0.23 per share. It’s crucial to do your own research to form an opinion of a company’s performance and likelihood of achieving analysts’ targets. However, a lot of the company’s future success will depend on how it handles the problems affecting its business, no matter how long they last.

NerdWallet, Inc. is an independent publisher and comparison service, not an investment advisor. Its articles, interactive tools and other content are provided to you for free, as self-help tools and for informational purposes only. NerdWallet does not and cannot guarantee the accuracy or applicability of any information in regard to your individual circumstances. Examples are hypothetical, and we encourage you to seek personalized advice from qualified professionals regarding specific investment issues. Our estimates are based on past market performance, and past performance is not a guarantee of future performance.

How to Invest $50 in Apple

The first iPhone appeared 15 years ago, and each new launch triggers a buying frenzy at stores around the world. To find the best stocks to buy and watch, check out IBD’s Stock Lists page. More stock ideas can be found on IBD’s Leaderboard, MarketSmith and SwingTrader platforms. Apple has an installed base of more than 2 billion devices in use today, including well over 1 billion iPhones. The VGM score is based on the trading styles of Growth, VAlue, and Momentum.

should i buy apple stock

Compare it to the S&P 500, one of the broad stock market’s most popular indices. According to analysts, it was projected that Apple’s share price could reach $220 by the end of 2023, $250 in 2024. In April 2022, the company announced an acceleration of its US investments, with plans to make new contributions of more than $430bn – and create 20,000 jobs – over the next five years. Apple went public on 12 December 1980 with the price at $22 a share. The company’s stock has split five times since – on a split-adjusted basis, the IPO price was $10. AAPL stock has an IBD Relative Strength Rating of 88 out of 99.

Apple MarketRank™ Forecast

Please don’t interpret the order in which products appear on our Site as any endorsement or recommendation from us. compares a wide range of products, providers and services but we don’t provide information on all available products, providers or services. Please appreciate that there may be other options available to you than the products, providers or services covered by our service. Apple Inc. is currently clear of its main competitor, Microsoft, in terms of market cap ($2.02 Trillion Vs $1.78 Trillion). Even during the pandemic, Apple posted a strong Q3 revenue of $59.7 billion.

We also respect individual opinions––they represent the unvarnished thinking of our people and exacting analysis of our research processes. That’s relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they’re over-valued. The Apple stock, therefore, is one that is coveted and rides on the brand’s aspirational value as well.

In regard to iPhones, Apple’s products are routinely ranked as the top-selling in all comparisons. Founders Jobs and Wozniak, both college dropouts, founded the company with the idea of changing the way people looked at computers. Their vision coincided with a revolution within the PC industry and helped to create personal computing as we know it today. The company’s first product was a personal computer known as the Apple 1 but the product line has since evolved to include a wide range of desirable personal computing devices.

Apple price performance over time

More than half of Apple’s revenues are due to iPhones which can easily be considered to be luxury items. Now that a recession seems to be near Apple’s sales might not show brilliant growth, which will obviously affect both the company’s profits and its stock price. Consumers might prefer cheaper Chinese smartphones instead. Yet, as opposed to other companies, Apple’s position still seems to be firm.

Investing isn’t an easy subject to learn, but there are some options that might make investing easier. Many free stock apps simplify the investing process and have democratized access through the elimination of stock commissions. But it is highly likely we will have a full-scale recession soon enough thanks to the Fed’s hawkishness and the already high interest rates. So, the sales growth between 2020 and 2022 will most probably not endure since we won’t have as much cheap money available. However, the pandemic-related demand surge might not last for a while since the Fed is tightening and a recession is likely to be near.

First, it ignited the personal computer revolution in the 1970s with the Apple II. Then it reinvented the PC in the 1980s with the Macintosh. Meanwhile, Apple’s Mac computer sales tumbled 31% to $7.2 billion. And revenue from Apple’s wearables, home and accessories unit fell a fraction to $8.8 billion. News leaks suggest that Apple will announce a headset for virtual reality and augmented reality in 2023. The computer headset could be a driver of Apple stock, analysts say.

Apple Stock Has a Shot to Make History Today. Should Investors Be Excited or Worried? – The Motley Fool

Apple Stock Has a Shot to Make History Today. Should Investors Be Excited or Worried?.

Posted: Fri, 30 Jun 2023 19:59:25 GMT [source]

Learn about getting free stocks from online brokers for signing up and funding your account. Online trading means you can buy shares incrementally without being charged a commission for each trade. Some websites will allow you to save money on a regular basis which you can use towards investing in more in your portfolio. Like most people, you’ve probably imagined buying shares of a company that grows in value and makes you enough money to retire early and live a financially secure life.


Although it might seem that Apple is quite a saturated company thanks to its long operational history, the Cupertino-based business is still expanding by opening new stores. For example, it was recently announced Apple would open its first official store in Mumbai, India. To further protect the integrity of our editorial content, we keep a strict separation between our sales teams and authors to remove any pressure or influence on our analyses and research. We’d like to share more about how we work and what drives our day-to-day business. With its 3-star rating, we believe Apple stock is fairly valued when compared with our fair value estimate. To get a better idea of your risk profile and if you should buy the AAPL stock, speak to a Cube Wealth Coach or download Cube Wealth for free today.

Consumer hardware is known to be a very difficult business financially. Apple has clearly bucked this trend to become a thriving outlier. But besides the quantitative advantage, Apple’s services segment helps the business in another important way – it drives greater customer loyalty. Readers have probably heard of the Apple ecosystem, which consists of its hardware and software offerings that work so well together.

  • Largely due to Steve Jobs’ vision for a pocketable and easy-to-use computer, which was realized with the launch of the iPhone in 2007.
  • Only 10 years ago, Apple’s (AAPL 2.31%) market cap stood below $400 billion.
  • MarketRank is calculated as an average of available category scores, with extra weight given to analysis and valuation.
  • Despite its recent challenges, Apple has historically been a strong performer.

This is one of the main reasons why AAPL shares fell 30% over the course of 2022. There are several factors that drive Apple’s stock price and one of them is market sentiment, whihc is an intangible factor. Apple is expected to beat market estimates and the expectation is that Apple will post higher than the estimate, when they realease their earning reults. In this Apple long-term stock forecast, we look at how the company makes its money, outline its plans for the future, and ask how much Apple stock will be worth in 10 years’ time. The biggest driver of Apple’s modern success is the iPhone. The game-changing smartphone, which debuted in 2007, sparked years of massive growth and created a loyal base of customers willing to buy Apple products and services.

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